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In the heart of Izumo Hirata, a formerly thriving market town and cotton distribution hub, the Momen Kaido, or “Cotton Road,” was once alive with the bustle of people and the sight of cargo-laden sailing ships navigating the Funagawa River that runs alongside it.
Even today, long-established businesses, including sake and soy sauce breweries, remain, with masters of their craft continuing to uphold age-old techniques amidst this charming townscape.
We invite you to become part of the Momen Kaido’s unfolding story, past and present, through a stay in a historic folk house or a registered tangible cultural property that have watched over this town for generations.
The Momen Kaido carries historic charm into the present day.
RITA Izumo Hirata is located right here, in a town that once flourished as a bustling market and cotton distribution hub. Today, it remains surrounded by long-established businesses, including historic sake and soy sauce breweries that continue to thrive.
Enjoy sake-pairing dinners in collaboration with neighboring shops, as well as sake-infused baths said to promote beautiful skin.
The “Momen Kaido Exploration Book” also offers a variety of activities and experiences to learn about life on the Momen Kaido. Through interactions with local people, products, and traditions, they allow you to truly immerse yourself in the rich culture and daily life of the region.
A storehouse and a traditional townhouse that have long borne witness to the town’s history and daily life have been given new life as unique places to stay.
Kisake evokes the days when merchant houses and traditional townhouses lined the streets, while Sakemochida Kura, a registered tangible cultural property, is a renovated earthen storehouse that once belonged to the long-established sake brewery Sakemochida Honten.
Enjoy a stay in these warm spaces that breathe the life of the Momen Kaido, spending time in harmony with the town.
Our breakfast features grilled rice balls made with double-brewed soy sauce from the historic Mochida Soy Sauce Shop. They are accompanied by a variety of fermented foods prepared with care by Gohanya Meno Hana, the "kitchen of the Momen Kaido," including amazake (a sweet, non-alcoholic rice drink) and freshwater clam miso soup. Enjoy breakfast on the Cotton Road, where the spirit of brewing lives on.
Discover the livelihoods of this atmospheric town along the Momen Kaido through the hands-on activities and experiences in the "Momen Kaido Exploration Book."
List of plans
Conveniently situated just 20 minutes by car from Izumo Taisha Shrine and 30 minutes from Matsue Castle, our inn in Unshu Hirata serves as an ideal base for exploring Shimane's top sights.
By plane
By public transportation
We charge the following cancellation fees.
© RITA IZUMO HIRATA
